Helping brands grow through smart strategy, authentic storytelling, and data-driven marketing.
I’m a demand generation and digital strategy leader with 15+ years of experience building scalable marketing engines that drive pipeline and revenue growth. I’ve led full-funnel programs across paid media, SEO, lifecycle automation, and conversion optimization—aligning marketing strategy directly to sales outcomes and measurable KPIs. My background spans sports, education, and mission-driven brands, where I’ve owned budget, optimized CAC and ROAS, and built data-informed campaigns that convert audiences into customers. I’m passionate about turning strategy into execution and building predictable, sustainable growth systems.
I lead demand generation with full accountability for pipeline growth, revenue performance, and go-to-market alignment. My experience spans building scalable acquisition engines, aligning marketing and sales around shared revenue targets, and operationalizing data-driven systems that improve conversion, velocity, and customer acquisition efficiency. I architect full-funnel strategies across paid, organic, lifecycle, and automation channels—ensuring every initiative ties directly to measurable business impact and sustainable growth.
Strategic marketer blending data, creativity, and storytelling to build meaningful brand growth.
Turning ideas into impact through smart strategy, authentic storytelling, and measurable results.
Building alignment, clarity, and momentum through strategic leadership.
Equipping teams with clear positioning and revenue-driven campaigns that turn interest into pipeline—and pipeline into revenue.
A look at some of the campaigns and projects I’ve helped shape—where creativity, strategy, and selling come together to deliver results.
